Kiron Interactive has become the first virtual games supplier to go live in Italy’s newly-regulated virtual gaming market with Intralot Italia.

Kiron’s virtual sports games are being delivered on a new Virtual Gaming TV channel, with live Italian voice commentary, in association with Vermantia. Vermantia, a leading gaming content provider, has undertaken the design and creation of the service, the localization (branding, voice over, etc.) and the content transmission via satellite and Internet to Intralot Italia’s POS network.

After being certified by the Italian regulator in September, Kiron’s games are now available to play in over 500 Intralot-branded betting shops across Italy.

Italian players will benefit from a major upgrade to Kiron’s virtual games, including full HD graphic animations and newly designed display screens. These will be complemented by VSports Games’ newly upgraded Fantastic League virtual football product.

The new Virtual Games proposition offers players a unique gaming experience as they have the opportunity to place their fixed-odds bets on virtual sporting events, such as football matches, horses and dogs races, which are readily available.

Vermantia’ s experience in the delivery of highly demanding services worldwide will allow Intralot Italia to provide a fully customized service through its retail network and the Internet (through online and smartphone applications) tailored to the local market requirements.

Steven Spartinos, co-CEO of Kiron, said: “We’re delighted to have launched in Italy with Intralot Italia and become the first supplier of virtual games to go live in Italy. It is quite an achievement.

“It is also testament to the hard work of all the teams involved in this project, that we and our partners have taken the lead in this vibrant and exciting new market.

We’re confident that both Intralot Italia and their customers will welcome our content in the same way that others have in regulated markets around the world.”

Filippos Antonopoulos, CEO of Vermantia stated: “We have established a strong relationship with the Kiron and we are really pleased with the successful launch of this new Virtual Gaming TV channel for Intralot in Italy that provides a fresh alternative in the Italian gaming market. In Vermantia, we focus on providing the correct content mix through localized and fully custom services to our clients providing them with the Power of Differentiation.”