Kiron Interactive has partnered with distribution and broadcast expert Vermantia to set up the first pan-African satellite channel dedicated to virtual games.

The premium service will showcase their market-leading Virtual Games portfolio, including horses, dogs, football, motor-racing and cycling, with plans to introduce other virtual sports and number games – including Keno – later this year.

The 24/7 channel, featuring live commentary, will be initially launched in betting shops in Uganda during the first quarter of 2015, with three of the country’s premier betting operators, including Gaming International. The country will be joined by Nigeria, Ghana and Kenya within the first year of operation.

Steven Spartinos, co-CEO of Kiron Interactive, said they had recently expanded into 12 territories in Africa, with the continent now a core focus for the company, adding: “We’re very excited about partnering with Vermantia to make our content available to more and more customers across Africa. “We’re looking forward to speaking to operators in the coming weeks about how our new Channel can provide a competitive advantage to their retail betting estates.”

Thanos Panousis, Vermantia’s Chief Commercial Officer added: “The beauty of the Africa Channel is that it is a cost-effective, scalable solution and has a broad reach on a continent where Virtual Games have proved to work very well.”

Operators taking bets on events broadcast on the channel will be able to process them via their existing sports betting systems or via Kiron’s recently up-graded bet management system, BetMan.

Both Kiron and Vermantia will be demonstrating their capabilities on stands S1 -132 and S3-110 respectively at ICE Totally Gaming.