Virtual sports solutions provider Kiron Interactive has announced that it has launched its virtual racing products in Serbia following concluding a multi-year agreement with Sports betting operator Meridian Gaming.

Meridian is one of the largest sports betting operators in Eastern Europe with a retail estate exceeding 400 betting shops worldwide.

Kiron’s retail portfolio of virtual products will offer Meridian customers over 150 virtual betting events per day. Using high end animations and attractive data screen designs, Kiron’s virtual racing events are all uniquely generated to maintain player interest and drive revenues in betting venues. Kiron’s products have also already been deployed by Meridian in Africa with other territories to follow during 2013.

Kiron has a great line up of virtual sports games which we are excited to offer to our customers in Serbia and in other Territories. We are very optimistic about the future for virtual sports with our customers and look forward to Kiron’s products contributing to the continued growth of revenues in our business.’ said Zoran Milosevic, CEO of Meridian.

Steven Spartinos, co-CEO of Kiron Interactive commented ‘We are thrilled to have partnered with Meridian, one of the leading betting operators in Eastern Europe. We look forward to working with Meridian’s team in bringing the excitement of virtual sports to their customers and to the successful roll out of our products to Meridian’s extensive retail estate internationally.’

Kiron Interactive is a leading provider of a diverse range of virtual sports products to sports betting, lottery and casino operators. Kiron’s products are successfully deployed with an international client base on a variety of distribution platforms including satellite broadcast, in-shop networked environments, online and gaming machines.