Kiron Interactive is to offer its virtual sports products on the platform of Betinvest.
The new agreement will see Kiron’s portfolio of games rolled out to sports betting clients of the international supplier on a single wallet, omni-channel basis. Using its combined Betman online and retail game servers, it will provide its suite of games to Betinvest’s customers in eastern Europe, Africa and Latin America.
Steven Spartinos, co-CEO of Kiron, said: “We’re very pleased to have signed with Betinvest and are excited about the opportunities that the partnership presents us both. They have a number of customers, particularly in the CIS, who we believe will benefit from the deployment of a cost-effective yet premium virtuals product.
Sergei Efimenko, Betinvest’s COO, said: “Kiron’s games are a great addition to our platform and will offer our customers and their players even more choice in this increasingly important vertical. The seamless integration into Betman will ensure they will be able to plug their games in straight away to both drive additional spend and improve retention rates.”