Kiron’s current portfolio includes horse racing and greyhound racing as well as football in association with VSports.

Kiron Interactive will be launching its next generation suite of virtual sports betting games at ICE 2013. Its games have received a major graphics upgrade including full HD graphics, photo realistic animations new race tracks and newly designed screen displays.

At its stand, the firm will be displaying a live demonstration of its virtual sports products as they would be deployed in a typical betting shop.

Kiron’s current portfolio includes horse racing and greyhound racing as well as football in association with VSports. To complement its retail line up of virtual sports games Kiron will also at ICE be launching its new Bet Acceptance System. The platform delivers a transactional and EPOS solution allowing for the placement of a variety of fixed odds bets on its virtual games. Bets can be placed on an attractive and user friendly EPOS interface. Kiron’s system can either be set up as an over the counter EPOS system or alternatively on self-service betting terminals.

Kiron’s virtual sports games are now also available for delivery into venues globally by Satellite Broadcast via its newly concluded partnership with the Vermantia Media Group. Kiron will be discussing this deployment solution with new customers at its stand as well as the option for video streaming of the products online.

Also on display, will be Kiron’s RaceDay suite of virtual racing loyalty and promotional products. These products have been designed to reward customer loyalty and attendance in casinos and other hospitality venues. They promote revenue growth by increasing player numbers and keeping these players in the venues for longer. Kiron’s staff will be demonstrating how these products can be integrated into a casino’s promotional suite to enhance its marketing efforts to its clients.