Serbia’s premier betting operator, Meridian, has launched Kiron’s virtual sports events online following their successful deployment in it’s retail business earlier in 2013. Meridian will offer a comprehensive virtual sports schedule with events rotating every 3 minutes between horses, dogs and football. This will mirror the virtual betting events currently offered to Meridian customers in their retail venues. The games are placed on a separate Virtual Sports tab on

Meridian is one of the largest sports betting operators in Eastern Europe with a retail estate exceeding 400 retail betting shops. Kiron’s VSE products will extend over 150 virtual sports betting events to Meridian’s customers per day. Short term plans include the roll out of the VSE online to a further 7 websites operated by Meridian.