AUSTRALIAN software company RewardBet has signed an agreement with South African based Kiron Interactive for a world-wide non-exclusive license agreement of the RewardBet suite of products across Kiron’s virtual racing and sports betting platforms.

RewardBet is a revolutionary software platform that allows punters to place bets using a ubiquitous interface and simple three-step process across racing (totalisator, fixed-odds and virtual), sports multis (fixed-odds and virtual) and casino (e.g., roulette).

RewardBet’s patented staking interface dramatically simplifies betting and maximises returns to punters by placing more of their stake on the most likely outcomes. The platform increases returns when punters do win and encourages more betting turnover for wagering and gaming operators. RewardBet won the “Software” category at the 2014 “eGaming Review Australia” awards ceremony.

“We are delighted to have Kiron as our first overseas licensee. RewardBet’s ability to dramatically increase the customer engagement, excitement and interaction with Kiron’s first class virtual gaming offerings is a significant attraction to both the player and operator,” Melbourne-based RewardBet inventor and co-founder Greg Conroy says.

“Our immediate focus is to work closely with Kiron to integrate the RewardBet experience into their digital offerings. The virtual gaming market is very competitive and RewardBet dramatically lowers the barriers for new player engagement as well as revitalising and enhancing the interactivity for established players which should contribute significantly to increased player retention and turnover.”

Kiron Interactive co-CEO Steven Spartinos, said: “We are delighted to be partnering with RewardBet and have been very impressed by its revolutionary approach to betting. Now anyone can bet using a simple 3 click process, while at the same time including the most complex bet types in their selection. The potential of RewardBet for a crossover product like virtual sports is immense, allowing a much larger base of customers to enjoy betting on our virtual sports in a simple and fun manner. We look forward to complementing our virtual betting offering with RewardBet and introducing its unique benefits to our clients.”