Specialist virtual games provider and pioneer of the Italian sector joins Planetwin365 with a partnership that enhances the brand’s retail and online offer
Planetwin365’s Virtual Sports portfolio continues to grow not only in variety but also in prestige, thanks to the strategic agreement with Kiron, a leading international Virtual Games provider with a stronghold in Italy, where it was first to introduce Virtual products to the market in 2013.
The partnership will equip Planetwin365 platform with Kiron’s full virtuals portfolio, including its collection of market-leading Racing Games, alongside its esteemed virtual football and sports games. Built with the latest CGI technology, Kiron’s content offers best quality graphics, creating virtual experiences that are as engaging and fun as the real-life equivalent. The supplier’s multi-channel offering will be available across Planetwin365’s network, both retail and online/mobile, providing a wide variety of games to suit a range of player preferences and devices.
“We are talking about a brand that has paved the way for virtual sports entertainment in Italy, which joins another brand that has not stopped enriching and implementing the offer in terms of differentiation, innovation and quality, especially in the last two years – comments Troy Cox Chief Commercial Officier of SKS365, the company that owns the Planetwin365 brand – Just only this qualifies the level of excellence of the partnership with Kiron Interactive, to which we enthusiastically entrust the needs of entertainment for our customers. We are sure our players will enjoy Kiron’s diverse suite of virtual games”.
Steven Spartinos, Co-CEO of Kiron, said: “We are excited to be partnering with Planetwin365, a long established and respected brand in Italy, the country where we first introduced virtual content back in 2013. We’re delighted to be continuing to expand our presence in the Italian market, which is of such significance to our company. Our games have established themselves as top performers in the local market and we look forward to making them available to Platnetwin365 customers so as to assist the company in its continued growth trajectory.”
Kiron Interactive products will make its official entry into Planetwin365’s Virtual Sports section by this year.