Following SBC Summit Lisbon, Kiron Interactive’s Head of Account Management, Sarah Cranston, reflects on operators’ evolving priorities for virtual sports. She explores how tailored content, accessible player experiences and ongoing support help operators develop the category. Her key takeaway: close collaboration turns strategic conversations into practical progress, from launch planning to long-term growth.

Kiron’s virtual sports are now live with SportyBet in five African markets, with 20 titles available from launch. From Soccer Stars and iGOAL to basketball, racing and virtual football tournaments, the rollout offers a diverse mix of sports entertainment. The partnership brings SportyBet players more ways to enjoy virtual sports alongside live sporting events.

Following his visit to G2E, Kiron’s Head of Marketing, Patrick Eriksen, shares his perspective on introducing virtual sports to North America. He discusses sports fandom, the atmosphere on the casino floor and why a familiar experience could help players try something new.

Giuseppe Donato, Kiron’s Italy Country Manager, shares his perspective in SiGMA Magazine on the changing role of virtual sports. He explores how familiar sporting formats and new game mechanics fit into today’s digital entertainment habits. The article considers what this means for the player experience across online and retail channels.

In a recent CasinoCanada roundtable, Robert Kowalski shared his perspective on Alberta’s opening and its significance for Canadian iGaming. He explores the challenges ahead, the role of virtual sports and how content and player experience could shape the market’s development.

Kiron Interactive Co CEO Steven Spartinos sits down with iGaming.News to reflect on 25 years of building and evolving the business. He shares lessons from Kiron’s early days, the realities of entering new markets and his approach to meaningful innovation. Steven also looks ahead to the technologies and player behaviours shaping the next chapter of virtual sports.

Kiron Interactive CFO Paul Shackleton discusses how the role of finance is evolving as iGaming businesses expand into new markets. He explores why market opportunity needs to be weighed against the true cost of entry, and how disciplined capital allocation can support sustainable growth.

Following CGS Recife 2026, we look at the conversations shaping Virtual Sports in Brazil and why always available and accessible sporting entertainment is becoming an increasingly relevant part of the operator experience.

Robert Miller, President at Kiron North America, explores where AI can genuinely add value to virtual sports, from enhancing the player experience to supporting responsible gambling. He also considers the regulatory boundaries that matter and what AI could mean for the future of the category in North America.